Guest Posts: What They Are And How To Use Them in an SEO Strategy

Making yourself known by as many users as possible, diversifying your catchment area, and increasing the flow of readers with guest posts is possible: it is a practice capable of attracting new users and enhancing the possibility of achieving one's strategic objectives.

Guest Blogging Services performs this activity, writes an article for a blog based on the needs of a particular blogger, and gets a "backlink" in return. A guest post (abbreviated to "GP") is nothing more than digital content published as a guest on another user's blog, containing an exit link to another site.

What exactly is a guest post?

Publishing a guest post is commonly referred to as "guest posting" or "guest blogging.”This concept refers to an article published on a particular website, including one or more direct links to another web page or a site other than the one hosting the link.

To understand the purpose of a guest post, imagine a blogger asking another user to create digital content with certain requirements. The writer creates it and offers the article free of charge to be published, asking the user for the inclusion of a backlink within the article.

Why should a blogger be interested in publishing and externally made article? Because in this way you would have the opportunity to publish fresh content, corresponding to the target and interests of his readers and, if of good quality, capable of increasing traffic from search engines.

Quality Guest Posts is an activity that a blog author can carry out to boost positioning on Google. And thus obtain more notoriety, increase the flow of readers (as well as visitors to the site) and achieve their personal and professional goals.

What is the purpose of guest posts, and why use them in an SEO strategy?

In the guest posting activity, a real exchange comes into play: on the one hand, you offer quality digital content, while on the other, you give a backlink. But why are links received from other sites so important? Anyone working in the digital field will undoubtedly have heard of SEO and the importance of backlinks.

The Google algorithm has always given great importance to the quality of the backlinks received from digital content in terms of positioning. The abuses and misuse of link-building practices perpetrated to excess by users have led Google to set limits or run for cover to avoid abuse.

On many occasions, the tech giant has not failed to reiterate that the weight of backlinks in evaluating the results proposed in SERP today no longer has the same value as before and that the use of incorrect practices related to link building and guest posts can lead to serious penalties.

This means that the exit links used to carry out the guest posting activity on a page must be limited in number, consistent, and relevant to the topics covered itself because the Google algorithm easily intercepts the abuses that users make of this practice and can penalize them from the point of view of positioning on search engines.